Principles that Guide Our Coaching
Boutique Service
High-touch, premium coaching with responsive communication and individualized attention at every stage of your training.
Partnership
We share the mental burden of planning and problem-solving while providing accountability and support, so your energy can be directed toward consistent progress and performance.
Every Body Is an Athlete
Whether you're training for your first 5K or competing in ultramarathons, your goals deserve the same thoughtful, individualized approach.
Experience You Can Trust
Our coaching is built on years of formal education and firsthand experience training and competing in endurance sports.
Personalized by Design
Every training decision is guided by your goals, schedule, history, performance data, and feedback, allowing your plan to evolve as you do.
Built Around You
We keep our roster intentionally small so every athlete gets real attention. Choose between Essentials for structured oversight or Premium for a close, ongoing partnership. Both are built around your schedule, not a template.
Essentials
$80/month
Structured programming for athletes who want expert oversight but are not ready for a large commitment.
- Monthly check-in call
- Monthly training plan in TrainingPeaks
- Goal and race planning
- Email support between check-ins
- Strength and recovery guidance
Premium Coaching
$215/month
Our standard coaching relationship for athletes who want close partnership and ongoing adjustments.
- VIP access to clinical staff and rehabilitation professionals
- Clear injury escalation process to avoid unnecessary medical care while limiting significant injuries
- TrainingPeaks account and log
- Daily athlete check-in with Coach feedback
- One 30-minute phone or video coaching call per week
- Unlimited text and email communication with your coach
- Unlimited training plan adjustments as life changes
- 60-minute season planning consultation
- Pre- and post-"A" race analysis calls
- Tailored long run and race day nutrition guidance
- Brand partner discounts (gear, nutrition, mental health, rehab)
HSA and FSA cards accepted. Coaching is a training service and is not billed to insurance.
Frequently Asked Questions About Performance Coaching
Related Services
Form and Function provides performance coaching for athletes in Chicago and remotely.
